Special feature

Inclusion, diversity, equity and accessibility

As a financial services co-operative, a community partner and an employer, we’re committed to reflecting principles of inclusion, diversity, equity and accessibility — which we refer to as IDEA – in our actions, decisions and how we show up in our communities. We’re working to identify and remove systemic barriers standing in the way of human rights, freedoms and access to services that build financial security for all Canadians.

Read the full special feature on inclusion, diversity, equity and accessibility (pdf)

Journeying together

We recently launched our second strategy to guide us from the early stages of our journey to embed principles of inclusion, diversity, equity and accessibility into how we operate across our various roles and identities in the community and in our industry.

Spotlight on our employees

In our Action Plan we have committed to enhancing inclusive and equitable hiring. This work includes reviewing and enhancing recruitment and selection processes to minimize the impact of bias and assess candidates based on skills and qualifications. We are also committed to establishing additional bias checks in the hiring process. To measure our success, we are utilizing a number of measures including the Global Diversity, Equity, and Inclusion Benchmarks (GDEIB), internal self-ID, exit interviews and looking at implementing candidate self-ID.

The GDEIB is the global best practice for diversity, equity and inclusion and we aspire to be a best-practice organization, formally embedding this into our four-year strategic plan. Our target is to reach the “Progressive” level on this five-level benchmark (1) Inactive; 2) Reactive; 3) Proactive; 4) Progressive; and 5) Best Practice). Each year, we conduct an enterprise-wide audit to see how we measure against the benchmarks, tracking progress along the way. In 2023, we achieved a baseline score of 3.93 – an increase from 3.79 in 2023.

We launched Self-ID to understand gaps, barriers and opportunities

At the end of 2022, we launched our first internal voluntary self-ID program and asked employees to self-identify so we can better understand gaps in representation, barriers for under-represented groups, and opportunities to better represent the diversity of Canada. As a Canadian company, we understand that our communities are diverse, and we believe that having employees who reflect the diversity of our communities makes us better.

As we continue to gain insights on our gaps in representation, we can be more responsive and targeted in the programs and policies that we develop to promote greater employment equity for all diverse groups in Canada.

Learning as a pathway to IDEA

We have implemented a new IDEA Learning Pathway to advance our IDEA Strategy in an engaging, holistic manner, while providing strong support for healthy, diverse and inclusive workplace practices. The IDEA Learning Pathway is designed to educate all employees in a way that achieves the level of competence needed to create a diverse, equitable and inclusive organization. The IDEA Learning Pathway is a progressive series of certifications, as part of an ongoing, multi-year program of studies.

Representation of women on the CEO’s leadership team


2022: 36%
2021: 30%

Representation of women in senior leadership positions (vice president and above):


2022: 38%
2021: 34%

Bringing IDEA to life through employee resource groups

Employee resource groups (ERGs) are voluntary, employee-led groups that foster an inclusive and equitable workplace and give a voice to historically marginalized or under-represented groups. They support a culture of inclusion and psychological safety for employees through education, networking and their influence on policies and programs.

Photo of Manuela Marchment

“Employee Resource Groups play a pivotal role in fostering an inclusive workplace. They provide a platform for employees to connect, share experiences and amplify diverse voices.”

Manuela Marchment
Commercial Underwriting Specialist and member of the Proud of You Employee Resource Group for LGBTQ2S+ employees