Digital evolution

We create intuitive digital experiences.

Our work in building online platforms to better serve our clients supports our mission to provide financial security and holistic financial services for Canadians when and where it’s convenient for them.

“By optimizing our digital experiences, we are building the future of client engagement, one where clients can connect seamlessly with us in the ways they wish.”

Greg Elcich, Vice-President, Digital Solutions

Embracing a new era of client engagement

For over 75 years, our Financial Advisors have grown strong relationships with clients in communities across Canada, providing advice and services to protect their financial security. Today, we are working hard to ensure that whether our clients visit us in person, reach out over the phone, or connect with us online, they are enjoying a best-in-class experience. Meeting our clients where they are is the heart of our digital strategy, which was designed to create an intuitive digital experience.



Building trust through privacy

With growing awareness of privacy concerns, proper collection, use and disclosure of personal information is essential. We ensure transparency and accountability by providing clear language on the purposes for processing personal information in our business operations and that employees are trained on effective privacy practices. For more information, visit

Home and Auto transactions completed online in 2021

2020: 478,176, 2021: 389,851